I'm Garrison Snelling. I help companies buy technical software.

I've seen how broken the enterprise software buying process has become. What used to be straightforward conversations about solving problems has devolved into growth hacks, artificial urgency, and endless follow-up sequences.

I believe there's a better way. One that respects technical teams' time, intelligence, and need for straight answers.

That's why I started HeySnelling. We work with engineering leaders and procurement teams to cut through the noise and find the right solutions for their needs. No sales games, no buzzword bingo – just honest conversations about technology and business value.

When I'm not helping companies navigate their software, you'll find me walking the streets of my town or hanging out in a local coffee or wine shop. I'm based in Opelika, Alabama and always happy to grab coffee with fellow tech leaders who want to chat about better software.